About KINGUE Remi

  • Academic Level Master’s Degree
  • Age 38 - 42 Years
  • Industry development
  • Viewed 83

About me

I am granted of more than 12 years old of experience, working in multinational company like DIAGEO and ORANGE in sales and distribution. I am result driven, resilience, agile and get an ability to work everywhere. I’m passionate about sales, records and I used my experiences to help my collaborator, contribute to increase the revenue in the company and like to negotiate. I define myself also like a business developer and a commercial strategic in order to build strong business with partners



  • 2022 - Present

    Head customer distribution

    • Business unit management (P&L, Turn over > 8 billion/month, Net sales values : 18% vs 2021)
    • Manage and build long-term relationships with our top tier accounts in the Retail
    • Monitor and review monthly sales performance for total and individual product group
    • To ensure smooth sales movements in line with the agreed sales plan.
    • Take appropriate remedial action to support company Area Sales.
    • Collect and analyse individual Business Partner local sales, stock and current ordering situation every month, with local market information.
    • Negotiate with Business Partners based on the proper market / ordering analysis and collect firm orders from individual Business Partners every month, in order to achieve the termly budget/target.
    • Take special marketing support action for tenders, campaign prices etc. through proper internal decision making process in cooperation with Product Managers.
    • Support smooth communication and workflow between Operations and Area Sales.
    • Partners, through regular contact/visit to and from national Business Partners.
    • Negotiate the Sales budget, discuss and agree with Business Partners re annual targets and termly sales plans internally and externally, together with the requisite marketing plan/budget (products/pricing/promotion).
    • Liaise with Marketing and Product Managers to draw up the company action plans for country support and regional marketing/sales activity and fix Marketing expense budget, in line with
    • Turnover and budget guidelines, to stimulate awareness and sales achievement.
    • Retail base management

  • 2016 - 2020

    Area sales

    • Business unit management (P&L,Turn over > 1 billion/month, Net sales values : +3points vs 2019)
    • Leading delivery of sales, net sales value, Distribution targets of BEER & SPIRITS in both Mainstream and Premium outlets.
    • Develop Win-Win-Win relationships with Key Distributors, Key retailers, wholesalers to drive growth 🙁 JUBP, business profitability, expansion opportunities, targeted investment, credit assessments.)
    • Lead and coach Sales Execs and Key distributor, salesmen to consistently activate sales drivers as per Diageo standards.
    • Drive compliance on basic sales operating standards by Diageo and Key distributor people for efficiency and productivity. (Sales force effectiveness and 80% time in field by Managers)
    • Manages performance of key distributor and Diageo for delivery of key market KPIs
    • Identify seasonal opportunities and engage Customer Marketing for activation.
    • Train, develop and build Capabilities of Diageo and Key Distributor People (Diageo ways of world class selling)
    • Responsible in driving compliance as per Diageo policies, processes and key partner’s business contract terms.
    • Leader of the development, performance, growth of Distributors of his area, by driving efficiently the Relationship with Diageo, as well as their effectiveness and efficiently
    • Execute One Plan activities and Trade Equity programs, from planning stage to reconciliations and reporting.
    • Seize trade / events opportunities through submission and follow-up of Sales approval plan.
    • Activities Briefing, Reconciliation Monitor delivery of goals of trade programs. Basically in charge of Promotions.
    • Supervise agencies staff activating in outlets within his area, and do necessary free drinks control.
    • Structured monitoring of competition activities and provide reporting

  • 2011 - 2016

    Sales Executive

    • Business unit management (P&L, Turn over > 1 billion/month, Net sales values : +21% vs 2015)
    • Sell, grow volume and ensure products availability in all bars (2 new routes of distribution, one Key distributor was created)
    • Perform merchandising. Every day minimum outlet execution standards activated in all bars. (Fridges, shelves, posters, price)
    • Train and role model best practice outlet execution in key bars to inspire VSMs/TSMs to activate minimum standards in entire outlet universe
    • Engage retailers behind market opportunities and generate pre-orders, sell in order to “fill out of stock gaps” where need be.
    • Manage salesmen and sales supervisor performance (spanning target setting, sales forces effectiveness, Activation, rebates / incentive payment to trade, etc.) from a Spirits and Beer perspective. (NSV + 11% vs plan)
    • Build great relationships with all key bars within his territory through daily visits as per Market call standards.
    • Perform on time Weekly Sales & Execution Reporting (Best Sales performers Nationwide 2016)
    • Own, develop Diageo Way of world class selling capabilities and consistently apply to deliver 100% of Call objectives. (Validation of sales force accreditation examination 2015, 2016)


• Retail base Management specialist
• Marketing and Strategy
• Sales forces coaching and accompaniment
• Sales and Distribution Techniques
• Negotiation techniques
Finetch and digital operator
• P & L and risk analysis management
• Business planning and development
• Sales force automation (SFA)



Honors & awards

  • 2021

    Best Employee Sales and distribution

    Sales Direction’s Best employee 2021: Accompaniment, commitment and accountability in my job scoop.

  • 2016

    Guinness Heroes Award

    For special innovations, outstanding objectives and demarcation in terms of the post Guinness Cameroon resources

  • 2015

    Award of be RESTLESS & AGILE

    This award demonstrated the commitment, the passion and energy i consistently bring in the business and my resilience to get the expectation outcomes


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