About Juan Felipe Bernal Nieto

  • Academic Level Degree Bachelor
  • Industry management
  • Viewed 180

About me

• Professional in Marketing and International Business
• Buyer in Wholesale, Retail, Convenience, and Quick Commerce Businesses
• Excellent Team Player
• Expertise in the strategic management of perishables and non-perishable food stocks and replenishment
• Experience in management of merchandising spaces in the Wholesale format
• Creation, and development of products and price strategies with high turnover and profitability
• Category Performance business style
• Research and strategic analysis of niches and market segments
• Computer Skills Include Microsoft Office: (Word, Excel, PowerPoint), Google Ecosystem, Internet, and Email, SAP, MRC (Retail Software), JD Edwards -AS400 (Retail Software) Power BI, and Metabase
• Languages fluencies include English and Native Spanish speaker,
• Successful networker
• Empirical E-Commerce learner (Shopify, Amazon Seller Central, Google Ads, and Analytics)



  • 2022 - Present
    Plaza Colombia


  • 2022 - 2022
    Tiggy Delivery Corp

    Procurement Buyer

    Management of 2000 items and more than 20 suppliers in 25 categories for a new Quick Commerce business in Toronto, creation of Master Order Guide replenishment methods, frequencies, delivery schedules, Purchase Orders generation and tracking according to the vendor ETAs, vendor relationships improvement, the search of new vendors in ethnics categories, direct relationship with store managers and regional supervisor to create and improve assortment strategies according to the market, new stores assortment selection and fulfillment according to the market needs, product development, maintain SKUs database, assertive problem solutions related to the minimum order quantities, quality issues, packaging, and pricing.

  • 2019 - 2022
    Giant Tiger Stores Limited

    Category Coordinator

    Category: Produce and Floral
    Responsibilities: Prepare documents for full analysis, and discuss recommendations with Category Manager-Buyer, communicate and monitor SKU/category strategies monitor results and sales trends, prepare category reports to conduct analysis of category, place purchase orders for deal items and seasonal items, maintain item database and ensure integrity, monitor store-level damages/shrink reports and action where necessary, Proofread flyer drafts, Monitor Competitor Advertised Retails, Update sales for current and past flyers.

  • 2018 - 2019
    Sierra Flower Trading Co.

    Administrative Assistant

    Construction and analysis of daily reports of sales, billing, and credits of Bouquets in 140 stores crossing Walmart’s sales system vs. the company’s billing system. Supporting Company’s CEO and Procurement Manager in Maintenance and update of 500 products of Hardgoods and Potted Plants Categories. Estimated Time Arrival and POs tracking with vendors, Prices Changing.

  • 2018 - 2019
    Giant Tiger Stores Limited

    Grocery Buying Associate

    Categories: Pet, Household Cleaning, Tobacco, Laundry, and Paper.
    Maintain planograms, prepare documents and category reports for full analysis, discuss recommendations with Buyer, communicate and monitor SKU/category strategies, monitor results and sales trends, place purchase orders for deal items and seasonal items, maintain advertised item database and ensure integrity, monitor store-level damages/shrink reports and action where necessary, monitor and maintain warehouse inventory levels, and supply product samples for flyer and signage, Proofread flyer drafts.

  • 2015 - 2017
    Organizacion Terpel

    Category Manager

    Colombia Responsible for managing Prepare Foods Categories. Looking for new vendors, optimizing the profitability of each of the products and sub-categories, margin, costs, pricing, and profits management, developing products layouts and exhibition, negotiations with suppliers, market analysis, product development, and development of commercial agreements. For two consecutive years, sustained growth of 39% and 43% respectively of the Prepared Meals Category in the 37 Altoque stores nationwide. Sales Record for 2016, more than USD $3 million and leaving the category with a projection of closing sales for 2017 in USD $ 3.5 million. Construction and development of key accounts relations on supplies such as Rice, Meat, Vegetables, Commodities, and Chicken, optimizing by 17% costs of Prepared Meals Category from 2015 to 2017. Growth of the Altoque Convenience Stores network from 13 stores in March 2015 to 37 stores in October 2017 (184%).

  • 2012 - 2015
    Pricesart Colombia S.A.S

    Local Assistant Buyer

    Buyer for foods, Inventory Management, Product Development, Negotiation, Budgets Accomplishment, Management of price strategies and margins, vendor relations management, Management of AS400.


Microsoft Excel
Microsoft Word
Microsoft Power Point